tag:blogger.com,1999:blog-69230010284976768582024-03-13T10:44:13.900-04:00The Business of AdvertisingDeals with various aspects of brand building and marketing strategies.Mad About Adhttp://www.blogger.com/profile/16083430965331939267noreply@blogger.comBlogger54125tag:blogger.com,1999:blog-6923001028497676858.post-54596366458161897042011-02-01T19:20:00.003-05:002011-02-03T18:10:44.669-05:00Super Bowl XLV - Game On!From Huffington Post - Super Bowl 2011 Ads: A Preview Of This Year's Commercials
Mad About Adhttp://www.blogger.com/profile/16083430965331939267noreply@blogger.com1tag:blogger.com,1999:blog-6923001028497676858.post-2907270843541563222010-12-01T13:32:00.002-05:002010-12-01T13:56:09.517-05:00The Social Network - Play by the Rules
Image via Tom Fishburne: Marketoonist
Every brand, big or small is jumping on the social media wagon thinking it to be the solution to all their problems. What they sometimes forget is that it's not the media which holds the key to great branding, it is how they use that media.
This pic depicts a facebook page for a brand (the cartoon is by Tom Fishburne) and Mad About Adhttp://www.blogger.com/profile/16083430965331939267noreply@blogger.com0tag:blogger.com,1999:blog-6923001028497676858.post-89866050118226021922010-11-03T15:21:00.001-04:002010-11-03T15:26:34.816-04:00A Step Back in TimeThis framed poster hung from the walls of the Sporting Eagle Saloon beneath the streets of Havre in north central Montana.
On the third day of my week-long Montana trip, my fellow journalists and me took the "Havre Beneath The Streets" historical tour which essentially consisted of a set of business establishments from the last century, linked by narrow corridors.&Mad About Adhttp://www.blogger.com/profile/16083430965331939267noreply@blogger.com1tag:blogger.com,1999:blog-6923001028497676858.post-5326408739990787092010-10-14T21:52:00.004-04:002010-10-14T22:59:14.212-04:00Talking Rainbows, Boulders and Trees
Click on image to enlarge. Source: popsop.com
"High fructose corn syrup" is the new ingredient to watch out for. Move over "trans fat". It's fructose that we hate now. Food and drink labels all over the nation are being scanned for the F-word.
According to onenews.com "People are concerned that high fructose corn syrup is more harmful or more Mad About Adhttp://www.blogger.com/profile/16083430965331939267noreply@blogger.com1tag:blogger.com,1999:blog-6923001028497676858.post-21290489640404283322010-09-24T18:01:00.002-04:002010-09-24T18:34:57.547-04:0030 Rock raises a pertinent question: Why does Geico have so many spokespeople?I am relieved. So it's not just me. Last night's premiere episode of 30 Rock had both Liz and Carol wondering why Geico has four spokesmen.
Here's how it goes: we have the Gecko with a cockney accent, the confused and sometimes angry caveman, the stack of money with googly eyes (yeah, creepy!) and of course, the fake Rod Serling guy. Why do they need so many characters and Mad About Adhttp://www.blogger.com/profile/16083430965331939267noreply@blogger.com2tag:blogger.com,1999:blog-6923001028497676858.post-41370752037704662632010-09-21T11:05:00.001-04:002013-03-14T23:51:19.910-04:00Kindle vs. Ipad
via Creativity Online
Comparison straight up! This in-house web film from Amazon takes it up a notch.
Mad About Adhttp://www.blogger.com/profile/16083430965331939267noreply@blogger.com0tag:blogger.com,1999:blog-6923001028497676858.post-4632328641515805192010-08-17T01:12:00.001-04:002010-08-17T01:49:03.510-04:00Seinfeld on Soda Commercials[image via the Gotham Gotham Comedy Club]
Jerry's opening monologue from a Seinfeld episode titled The Phone Message:
The bad thing about television is that everybody you see on television is doing something better than what you're doing. Did you ever see anybody on TV like just sliding off the front of the sofa with potato chip crumbs on their face? Some people have a little too much funMad About Adhttp://www.blogger.com/profile/16083430965331939267noreply@blogger.com0tag:blogger.com,1999:blog-6923001028497676858.post-26151117417611580002010-08-02T15:51:00.001-04:002010-08-02T15:53:49.233-04:00Trashing Toronto: Bad Idea but Good Publicity
Recently an ad campaign for Niagara Falls has been causing quite a stir in Canada. In brief, here's what it's all about (via CBC News)
"The Niagara Parks Commission is coming under fire for an ad campaign that portrays Toronto as a city riddled with noise, crime and gridlock. The commission is running four television ads and eight online videos in a campaign that calls on people to leave Mad About Adhttp://www.blogger.com/profile/16083430965331939267noreply@blogger.com0tag:blogger.com,1999:blog-6923001028497676858.post-36904539838361157262010-07-15T11:31:00.001-04:002010-07-15T11:36:47.215-04:00Hotel Room in Melbourne - Free of Charge!Yes, you heard right.
You can stay for free at the
Lost & Found Hotel Room in the heart of Melbourne. That's what I call aggressive promotion and I like it!
According to PSFK "Tourism Victoria-run e-newsletter Lost and Found recently added a hotel room to their venture, offering lucky subscribers the chance to experience Melbourne’s cultural offerings free of charge. Mad About Adhttp://www.blogger.com/profile/16083430965331939267noreply@blogger.com0tag:blogger.com,1999:blog-6923001028497676858.post-91453147368085528192010-07-14T00:50:00.009-04:002010-08-19T03:06:03.300-04:00Mumbai Traffic AwarenessImage via adoholik. Click to enlarge.
This is an example of an effective outdoor campaign. I know because I have driven to work on these very roads. Yes, the laws of billboard ads (short copy) does not work here 'coz as every Mumbaite will tell you, hell you can read a magazine cover to cover and maybe even a paperback given the long hours you spend stuck in Mad About Adhttp://www.blogger.com/profile/16083430965331939267noreply@blogger.com1tag:blogger.com,1999:blog-6923001028497676858.post-7116780654460277902010-07-13T12:32:00.002-04:002010-07-14T00:52:10.053-04:00Don't Judge a Book by its Cover
Banana Juice. Designed by: Naoto Fukasawa, Japan. Image via adoholik
Pop-up Popcorn. Designed by: Packlab, Finland. Image via adoholik
How many times have I reached out and bought something just because it looked good on the outside? If you ask me, of all the P's in marketing, packaging rules when it comes to an impulse buy. Yeah, yeah...don't judge a book by its cover...Mad About Adhttp://www.blogger.com/profile/16083430965331939267noreply@blogger.com0tag:blogger.com,1999:blog-6923001028497676858.post-38137907874441119352010-06-09T15:44:00.028-04:002010-06-10T18:16:46.516-04:00Branding a SeaportOn a recent trip to Portsmouth, I was stumped. I couldn't think of a fitting slogan for the city. It's a New England harbortown, favored by tourists and rather rich in history, art and culture.
Cities are branded by professionals with the help of logos and taglines which are then plastered on buses and brochures. Logos are a different ball game altogether, they need to be much Mad About Adhttp://www.blogger.com/profile/16083430965331939267noreply@blogger.com0tag:blogger.com,1999:blog-6923001028497676858.post-57536343791698801822010-05-20T16:12:00.007-04:002010-06-12T10:53:03.093-04:00Movies That Inspire TravelTourism boards advertise via various media, nowadays they even include social networking sites. But sometimes a movie can promote a place like nothing can.
10 movies which made me want to pack my bags:
1. A Good Year - Directed by Ridley Scott, this adaptation of Peter Mayle's best-selling novel is the story of a London-based trader Max Skinner (Russell Crowe) who goes to Provence in the Mad About Adhttp://www.blogger.com/profile/16083430965331939267noreply@blogger.com0tag:blogger.com,1999:blog-6923001028497676858.post-68394424180901328112010-04-23T14:36:00.009-04:002010-04-23T15:35:02.579-04:00Show Me the MoneyRecently I read this great post on Knowledge@Wharton. They ran an interview of Jagmohan Raju and John Zhang, the authors of 'Smart Pricing'. As the book suggests, pricing when done right can contribute to the success of a product like nothing can! Competition-based Pricing and Cost-Plus Pricing are the popular concepts used by FMCGs but there are many more strategies in the marketplace,Mad About Adhttp://www.blogger.com/profile/16083430965331939267noreply@blogger.com1tag:blogger.com,1999:blog-6923001028497676858.post-88157461157285493342010-04-09T17:05:00.004-04:002010-04-12T19:40:13.658-04:00Choice Architecture and AdvertisingSay you want to buy a set of cheese from the pack shown in the picture? Which set will you choose?
If books like Nudge by Richard H. Thaler and Prof. Cass R. Sunstein or Predictably Irrational by Dan Ariely are to believed, our mind plays quite a few tricks on us, and those tricks actually influence our day to day decisions!
This piqued my interest in the subject and I Mad About Adhttp://www.blogger.com/profile/16083430965331939267noreply@blogger.com1tag:blogger.com,1999:blog-6923001028497676858.post-12055698002101850212010-04-01T16:31:00.000-04:002010-04-01T16:31:21.410-04:00Opportunity Marketing
Is it a coincidence that the home page of Amazon.com is promoting the Kindle as "easy to read in sunlight" and "thin and lightweight" when the recent nytimes review of the iPad says "You can’t read well in direct sunlight. At 1.5 pounds, the iPad gets heavy in your hand after awhile"?Mad About Adhttp://www.blogger.com/profile/16083430965331939267noreply@blogger.com0tag:blogger.com,1999:blog-6923001028497676858.post-72711907036704440802010-03-23T12:37:00.004-04:002010-03-23T12:44:09.748-04:00reBlog from thebrandbubble.com: The looming crisis in brand value and how to avoid itI found this fascinating post today:
The 19th century U.S department store merchant John Wanamaker once famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. And such is the case with measuring the value of brands. While many forms exist, I took the opportunity to write about our model, which relies on measuring the momentum, creativity Mad About Adhttp://www.blogger.com/profile/16083430965331939267noreply@blogger.com0tag:blogger.com,1999:blog-6923001028497676858.post-59886847158031740042010-03-08T16:15:00.002-05:002010-03-08T16:23:23.714-05:00Oscar Winning Short - Logorama - Here for the Long Run
I was one of the lucky few...I managed to watch this Oscar nominated and ultimately Oscar winning short before it was removed from youtube. Yeah, now it is no longer available due to copyright claims etc. What you see above is the trailer. The "trailer" of a "short"! The short gets shorter. Remember we are in the world of "tweets" now. No more than 160 characters please.
AnywayMad About Adhttp://www.blogger.com/profile/16083430965331939267noreply@blogger.com2tag:blogger.com,1999:blog-6923001028497676858.post-29515350947489436592010-03-02T17:44:00.002-05:002010-03-02T17:55:59.500-05:00Travel & Tourism AdsImages via adsoftheworld - Click to enlarge
After my foray into travel writing and my recent visit to the NY Times Travel Show, I am looking a little more closely at travel ads. These ones by Swiss Tourism for instance have a neat layout, a clear message and the right colors. The creative idea isn't out of this world but it pretty much does the job, doesn't it?
var addthis_pub="esamajpati";
Mad About Adhttp://www.blogger.com/profile/16083430965331939267noreply@blogger.com0tag:blogger.com,1999:blog-6923001028497676858.post-71760674772258028692010-02-09T10:15:00.004-05:002010-02-09T12:44:07.528-05:00Killing a CauseA recent controversy on a photograph put the ad shown below on the front page of leading newspapers during my stay in India.
"Ex-Pak air chief photo ad goof-up: PMO orders probe" screamed the Times of India headline. Further details revealed that a government advertisement has featured the photograph of a former Pakistani air chief alongside Indian icons in a campaign to mark Mad About Adhttp://www.blogger.com/profile/16083430965331939267noreply@blogger.com0tag:blogger.com,1999:blog-6923001028497676858.post-59067897652283777102010-01-05T14:14:00.002-05:002010-01-06T14:43:47.011-05:00Turn OFF the lights
Image from www.adsoftheworld.com (Click on ad to enlarge)
Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Claudio Wilton
Art Directors: Giovanni Repetto, Fabrizio Capraro
Copywriter: Giovanni Repetto
Can't help but begin the New Year on a cautionary note...and of course, there's not much to explain about the Mad About Adhttp://www.blogger.com/profile/16083430965331939267noreply@blogger.com0tag:blogger.com,1999:blog-6923001028497676858.post-34988994683023757172009-12-28T14:52:00.016-05:002009-12-28T15:37:07.397-05:00Bergdorf Goodman - Setting Trends in Visual MerchandisingLocated on an Avenue aptly called a shopper's paradise in New York City, Bergdorf Goodman is a well known high-end retailer with a flair for visual merchandise. Each year, during the holidays, the legendary store windows attract many a fashionable eye and scores of photographers.As my photos suggest, this was the year of the fox and a much-needed cross-promotion. The windows depicted sets from "Mad About Adhttp://www.blogger.com/profile/16083430965331939267noreply@blogger.com0tag:blogger.com,1999:blog-6923001028497676858.post-77492922514464284822009-12-28T10:42:00.010-05:002010-03-10T17:32:15.573-05:00Holiday Season Window Display in New York - Cartier and Fendi
As you can see in my pictures, Cartier wraps it up much like last year and Fendi clinches it with a double round. Luxury brands in the accessory segment, each had an elegant touch despite the drop in sales. Hope next year is better for all of us!Mad About Adhttp://www.blogger.com/profile/16083430965331939267noreply@blogger.com0tag:blogger.com,1999:blog-6923001028497676858.post-72210854595060722862009-12-28T00:31:00.015-05:002010-03-10T17:33:07.222-05:00Louis Vuitton - Destinations Galore!
As you can see from my pictures, Louis Vuitton hits the nail on the head with their "destinations" theme for this year's Christmas display. Tokyo, Mumbai, London screams the stamps from their Manhattan store on Fifth Avenue. They have successfully managed to promote their brand such that it stands out in the holiday clutter and they have done it without losing sight of the function of the Mad About Adhttp://www.blogger.com/profile/16083430965331939267noreply@blogger.com0tag:blogger.com,1999:blog-6923001028497676858.post-32691537571186845762009-12-27T23:56:00.011-05:002009-12-28T00:26:04.829-05:00Christmas Window Displays from the Streets of Manhattan Macy's invented the concept of Christmas window displays in 1862. Even today, Manhattan's famous Fifth Avenue attracts thousands of people during the holiday season...they brave the cold and the crowds to soak in an art unlike any other.Marketing students will be aware of POP or Point of Purchase advertising which of course are known to make quite an impact on sales if done right. After all, theMad About Adhttp://www.blogger.com/profile/16083430965331939267noreply@blogger.com0