Hotel Room in Melbourne - Free of Charge!

Yes, you heard right.

You can stay for free at the
Lost & Found Hotel Room in the heart of Melbourne. That's what I call aggressive promotion and I like it!

According to PSFK "Tourism Victoria-run e-newsletter Lost and Found recently added a hotel room to their venture, offering lucky subscribers the chance to experience Melbourne’s cultural offerings free of charge. Decked out in products exclusively made in Victoria, the furnishings, gourmet offerings, music, fashions and bath products all “tell a story about Melbourne as a city of creative people producing interesting things.”

Mumbai Traffic Awareness

Image via adoholik. Click to enlarge.

This is an example of an effective outdoor campaign. I know because I have driven to work on these very roads. Yes, the laws of billboard ads (short copy) does not work here 'coz as every Mumbaite will tell you, hell you can read a magazine cover to cover and maybe even a paperback given the long hours you spend stuck in traffic.

Don't Judge a Book by its Cover

Banana Juice. Designed by: Naoto Fukasawa, Japan. Image via adoholik

 Pop-up Popcorn. Designed by: Packlab, Finland. Image via adoholik














How many times have I reached out and bought something just because it looked good on the outside? If you ask me, of all the P's in marketing, packaging rules when it comes to an impulse buy. Yeah, yeah...don't judge a book by its cover...but haven't we all been guilty of it at one time or another?