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As you can see from my pictures, Louis Vuitton hits the nail on the head with their "destinations" theme for this year's Christmas display. Tokyo, Mumbai, London screams the stamps from their Manhattan store on Fifth Avenue. They have successfully managed to promote their brand such that it stands out in the holiday clutter and they have done it without losing sight of the function of the actual product. Luggage = destinations = Louis Vuitton. For a luxury brand in this economy this is a bold step and if I may say so, a beautiful one.
Macy's invented the concept of Christmas window displays in 1862. Even today, Manhattan's famous Fifth Avenue attracts thousands of people during the holiday season...they brave the cold and the crowds to soak in an art unlike any other.
Marketing students will be aware of POP or Point of Purchase advertising which of course are known to make quite an impact on sales if done right. After all, the whole idea of "impulse buying" stems from the perfect display.
Above is the window from Bloomingdale's Dynamic Duo theme from this year. Wrapping up a year of blogging, I will be posting a series of window displays from the streets of New York. Happy 2010 everyone!
