"Vitaminwater is turning to Facebook fans to come up with its next flavor. The Flavorcreator Facebook app, which launched this week and runs through Oct. 20, is designed to crowdsource the company's next product." - reports BrandWeek.
I am sure Vitaminwater has done enough research before spending money on this venture but I could not help think of Henry Ford's famous quote "If I had asked people what they wanted, they would have said faster horses."
I checked out the Vitaminwater Facebook application and found that it demands a lot of time of the user. So if you are looking for the ever elusive involvement quotient, it's high. But I still don't know if this is a good idea. Let's wait and watch.