Tuesday, August 17, 2010

Seinfeld on Soda Commercials

[image via the Gotham Gotham Comedy Club]

Jerry's opening monologue from a Seinfeld episode titled The Phone Message:

The bad thing about television is that everybody you see on television is doing something better than what you're doing. Did you ever see anybody on TV like just sliding off the front of the sofa with potato chip crumbs on their face? Some people have a little too much fun on television: the soda commercial people - where do they summon this enthusiasm? Have you seen them?

"We have soda, we have soda, we have soda", jumping, laughing, flying through the air - it's a can of soda. Have you ever been standing there and you're watching TV and you're drinking the exact same product that they're advertising right there on TV, and it's like, you know, they're spiking volleyballs, jetskiing, girls in bikinis and I'm standing there - "Maybe I'm putting too much ice in mine?"

Monday, August 2, 2010

Trashing Toronto: Bad Idea but Good Publicity

Recently an ad campaign for Niagara Falls has been causing quite a stir in Canada. In brief, here's what it's all about (via CBC News)
"The Niagara Parks Commission is coming under fire for an ad campaign that portrays Toronto as a city riddled with noise, crime and gridlock. The commission is running four television ads and eight online videos in a campaign that calls on people to leave the stress of the Ontario capital behind and drive to nearby Niagara. The ad has already earned rebukes from Tourism Toronto, as well as a city councillor, Joe Pantalone, who has asked that the campaign be discontinued. The Niagara Parks Commission has said the campaign was meant to be light-hearted and not intended to offend anyone."

I have one of the videos embedded above for you'll to see. Obviously, the more feathers this seemingly innocent ad campaign ruffles, the more media exposure it will garner for Niagara Parks. At the same time, on a more subtle tone, the more people stand up to defend Toronto and rave about its good points, the better it gets for the city right? Win-win I say.

And on a side-note, I have been to the Niagara Parks and found it to be unbelievably crowded on both sides of the border and would never go there again. Toronto, on the other hand is a big city and like every big city in the world has its own advantages and disadvantages so trashing it seems kind of immature and silly even for the sake of some hard-to-come-by publicity.