Tuesday, July 13, 2010

Don't Judge a Book by its Cover

Banana Juice. Designed by: Naoto Fukasawa, Japan. Image via adoholik

 Pop-up Popcorn. Designed by: Packlab, Finland. Image via adoholik

How many times have I reached out and bought something just because it looked good on the outside? If you ask me, of all the P's in marketing, packaging rules when it comes to an impulse buy. Yeah, yeah...don't judge a book by its cover...but haven't we all been guilty of it at one time or another?

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