Banana Juice. Designed by: Naoto Fukasawa, Japan. Image via adoholik
Pop-up Popcorn. Designed by: Packlab, Finland. Image via adoholik
How many times have I reached out and bought something just because it looked good on the outside? If you ask me, of all the P's in marketing, packaging rules when it comes to an impulse buy. Yeah, yeah...don't judge a book by its cover...but haven't we all been guilty of it at one time or another?