Wednesday, November 3, 2010

A Step Back in Time

This framed poster hung from the walls of the Sporting Eagle Saloon beneath the streets of Havre in north central Montana.

On the third day of my week-long Montana trip, my fellow journalists and me took the "Havre Beneath The Streets" historical tour which essentially consisted of a set of business establishments from the last century, linked by narrow corridors. Of all the things on display, this poster caught my eye as I wondered about the advertising business in those days. They didn't have photoshop to enhance the rosiness of the woman's cheeks and neither could they google the tagline to see if it has been used before.

On the other hand, clients had to be satisfied with the basic layout. I bet the art director wasn't told "I thought we decided on a brunette....and while you change her hair color do you mind changing the color of her bow? The pink doesn't do it for me."

Also, going by the size of the logo and the product placement, I would think that the oft-heard request of "make the logo bigger" is a pretty old phenomenon. Well, as they say some things never change!

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