Thursday, November 26, 2009
Vanity Flies Right Out of the Window
The above is one from a set of three of Jeep's latest campaign. Although hard-core Jeep enthusiasts may not like the new strategy with its lack of a dirt trail, I must say am liking it! I get that this is more of a lifestyle ad than a product communication but given the state of the automotive industry and GM in particular, this seems to be a pretty smart move! And what's more, the core brand value "life outdoors" remains untouched.