Macy's invented the concept of Christmas window displays in 1862. Even today, Manhattan's famous Fifth Avenue attracts thousands of people during the holiday season...they brave the cold and the crowds to soak in an art unlike any other.
Marketing students will be aware of POP or Point of Purchase advertising which of course are known to make quite an impact on sales if done right. After all, the whole idea of "impulse buying" stems from the perfect display.
Above is the window from Bloomingdale's Dynamic Duo theme from this year. Wrapping up a year of blogging, I will be posting a series of window displays from the streets of New York.
Happy 2010 everyone!
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