Tuesday, January 5, 2010

Turn OFF the lights

Image from www.adsoftheworld.com (Click on ad to enlarge)

Advertising Agency: Prolam Y&R, Santiago, Chile

Executive Creative Director: Tony Sarroca
Creative Director: Claudio Wilton
Art Directors: Giovanni Repetto, Fabrizio Capraro
Copywriter: Giovanni Repetto

Can't help but begin the New Year on a cautionary note...and of course, there's not much to explain about the strategy or the message in the print ad shown.

"Save Electricity" should be part of everybody's New Year's resolution. Many people thought that this ad was way too dramatic...but drama's what you need when you want people to sit up and take notice. Believe me, global warming is no hype...it's happening even as I type!

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