Monday, December 28, 2009

Bergdorf Goodman - Setting Trends in Visual Merchandising

Located on an Avenue aptly called a shopper's paradise in New York City, Bergdorf Goodman is a well known high-end retailer with a flair for visual merchandise. Each year, during the holidays, the legendary store windows attract many a fashionable eye and scores of photographers.

As my photos suggest, this was the year of the fox and a much-needed cross-promotion. The windows depicted sets from "Fantastic Mr. Fox", a movie based on the classic children's book by Roald Dahl. Each of the twelve windows of Bergdorf Goodman Men's Store located on Fifth Avenue and along 58th Street depicted scenes from the film few of which I have captured on a recent visit to the city. The attention to detail made the puppets look almost life-like. The clothes were tailored to perfection and co-branding was achieved seamlessly.

This collaboration is a first for Bergdorf Goodman’s, as never before has his holiday windows been partnered with a major film production house. With the demand for luxury brands hitting a low, this may be one of the smartest moves I have seen in recent times.

No comments:

Post a Comment