Monday, December 28, 2009

Louis Vuitton - Destinations Galore!

As you can see from my pictures, Louis Vuitton hits the nail on the head with their "destinations" theme for this year's Christmas display. Tokyo, Mumbai, London screams the stamps from their Manhattan store on Fifth Avenue. They have successfully managed to promote their brand such that it stands out in the holiday clutter and they have done it without losing sight of the function of the actual product. Luggage = destinations = Louis Vuitton. For a luxury brand in this economy this is a bold step and if I may say so, a beautiful one.

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